Online Video Advertising

The Digital Entertainment Network is a high quality audio & video music player networked across the nation’s leading entertainment websites

DEN has four key points of difference:

For the advertiser

  • A new way of buying video online via a media player that is networked across 21 entertainment sites
  • High quality video commercials in a low clutter environment
  • Genre, geographic location, time-of-day, or specific music content targeting functionality
  • Average session duration of approximately 25 minutes means users are highly engaged
  • the perfect partner to complement a TVC or online display campaign

For the publisher

  • A turn-key audio and video music content solution that allows them to offer the music and exclusive content their audience wants
  • The world’s largest catalogue of legal high quality music videos free to stream on the web with rights from the four major music labels (Universal Music Australia, Sony Music Entertainment, Warner Music, EMI Music Australia)
  • Tailored music sponsorship sales opportunities
  • A partnership approach with mcm media

For the music label

  • the easiest way to deliver music videos to the audiences of leading entertainment sites through the one premium network
  • An audio and video ad funded streaming model that remunerates the music label accordingly
  • a terrific platform to promote artists and if the consumer likes what they watch they are only one click away from purchase

For the consumer

  • High resolution online music audio and videos free to stream
  • On-demand music access – the user controls the playlist
  • Unique suggestion engine offers a rich user experience and aids music discovery
  • Unique content including interviews, exclusive live performances and behind-the-scenes footage